We have taken this individualized marketing approach for residences to businesses in Portland, Oregon in the U.S. Employer partners emailed their employees, inviting them to order resources from our online order form. In two years, 130 employers participated and over 7,000 employees ordered information. The final surveys are still being tabulated, but we've had about a 12% reduction in drive-alone commute trips. www.portlandonline.com/smarttrips