Broad promotional campaigns: PRESTO factsheet Promotion
A broad promotional campaign is a campaign intended to “sell” the idea of bicycling to those who currently don&'t cycle, and to create a positive image for cycling among the public in general. Similar to the way that automobile advertising promotes a certain lifestyle, a successful cycling campaign appeals to the emotions of its audience to sell the idea of cycling.
door PRESTO
A broad promotional campaign is a campaign intended to “sell” the idea of bicycling to those who currently don&'t cycle, and to create a positive image for cycling among the public in general. Similar to the way that automobile advertising promotes a certain lifestyle, a successful cycling campaign appeals to the emotions of its audience to sell the idea of cycling.
door PRESTO