Spectacular results German communication campaign
Sometimes insolent, sometimes ironic, but also serious and stimulating slogans have been directed at car drivers in four German towns last year, to induce them to start cycling. The results appear to be too good to be true. A quarter says to have changed his behaviour.
Sometimes insolent, sometimes ironic, but also serious and stimulating slogans have been directed at car drivers in four German towns last year, to induce them to start cycling. The results appear to be too good to be true. A quarter says to have changed his behaviour.