The Twente region will stimulate motorists travelling between home and work to start cycling. Motorists will be encouraged by cyclists to take part. Every time a motorist cycles to work – leaving the car at home – both he and the cyclist who has persuaded him to join the scheme, will receive a reward. For the cyclist, the reward is € 1 per day: for the motorist, the reward could be as high as € 5 per day. The maximum number of participants for this year is 400.
The Arnhem/Nijmegen region is offering a free Toury app to everybody living and working in the region. The free Toury app (for iPhone and Android) allows you to make a virtual bike trip to Paris in 6 weeks. The more you take the bike, the more points and jerseys you score. You can take part in the game individually, or as a team with friends, colleagues or neighbourhood acquaintances. There is also a special e-bike competition for e-bikers who want to compete against each other. The person(s) with the most points after 6 weeks wins a weekend in Paris. Every week, participants have the chance of winning a bike in a prize draw.
In those 6 weeks, everybody can keep up with the classifications for individual riders, teams and e-bikes by going to the website
Employers in the region have promised to bring the Toury app to the attention of their 15,000 employees.