Master’s thesis Bart Wijnands: Can smart innovations pave the way for the bicycle?
The potential of smart bicycle system innovations to affect motivational factors of modal choice
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Recently, innovations in the auto mobility system gained a lot of attention in the media. However, innovations in the cycling system, which make use of information and communication technologies, remain underexposed. It remains unclear which smart bike innovations are in development, and which smart bike innovations will have a disruptive impact on the bike system. This thesis analyses the potential disruptiveness of the smart bike innovations which are being made available to society. First, by applying a desktop research method, recent smart bike innovations are collected and listed. The resulting sixty-three smart bike innovations are divided into 17 smart bike innovation categories. The Delphi method is used to measure the potential degree of disruptiveness. The three categories of smart e-bike, package logistic on bike and bike nudging apps and websites are deemed as most disruptive innovations according to the respondents involved in the Smart Cycling Futures (SCF) project. A second Delphi round is implemented to analyse the extent of the impact the most disruptive innovations have on motivational factors on travel behavior. From this research it becomes clear that these categories have an impact on motivational factors that help explain modal choice, although no consensus is reached regarding the extent of the impact on the motivational factors.