Kenniscentrum voor fietsbeleid

Fietsberaad publication 17: Survey campaigns in bicycle policy

Fietsberaad , Fietsberaad
Survey of a number of communication and promotional campaigns in bicycle policy in the Netherlands

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Introduction How can the tools of commercial marketing be translated into bicycle policy? That question is at the forefront of the project Marktgericht Fietsbeleid that Fietsberaad initiated in 2008. Although marketing involves much more than merely advertising campaigns, communication and promotion are nevertheless important factors. Practical experiences with communication and promotional campaigns in bicycle policy are limited in the Netherlands. There are mostly modest campaigns with limited funds. Yet even these experiences may inspire new ideas. In addition it is not necessary to keep re-inventing the wheel. Therefore Fietsberaad has commissioned XTNT Experts in Traffic and Transport to compile a survey of bicycle campaigns in the recent past. The result can be found in this publication. Fietsberaad has most recent campaigns digitally available under the heading Campaign examples in its knowledge bank. Click here to continue

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