Kenniscentrum voor fietsbeleid

Bicycle Barometers (Bike Counters): PRESTO factsheet Promotion

PRESTO
2010

Bicycle “barometers,” or counters, can serve as a promotional tool to raise awareness of cycling for transportation in an urban context. Bike barometers display the number of cyclists that pass by per day and per year.

Download file. Click to open link (opens in new window):

Bicycle barometers are electronic detector devices which can be used on any surface and which detect bicycles (but not pedestrians or other road users). They consist of a sensor and a display. The barometer registers approaching cyclists and sends the data to the system. The display shows the total number of cyclists on a day and/or in whole year.
Highly-visible barometers create a focal point for cycling in a city and lead to a higher identification of the citizens with, and acceptance of, the bicycle as a daily mode of transport. People are often surprised by the number of cyclists in their city and fast-growing numbers are impressive.
Keeping a highly visible count of the number of cyclists in a city serves to raise awareness of cycling as a real transport mode for daily purposes in urban contexts and to communicate that to the public. The installation of electronic bicycle barometers on selected cycle paths:
• shows the wider public how numerous cyclists are in a city and thus raises awareness of cycling as a serious transport mode. The basic idea is to encourage more people to ride by showing how many are already doing it.
• captures data about the number of cyclists per day, in peak hours, on weekends etc., which can otherwise be a difficult, expensive and labour-intensive task. Counters thus provide the basis for monitoring bicycle usage.
• can also be used to encourage cycling and as a publicity tool by offering prizes to the 5,000th cyclist to pass on a given day or the millionth in a given year, for example.
Bicycle barometers are appropriate for climber and champion cities which have a moderate or high cycling modal split (probably at least 10%) and existing bicycle paths.

No comments have been posted as yet

Post a comment

Only registered users may post a reaction. Please enter your e-mail address to verify your registration

E-mail: